Parenting TikTok video that did 14× its author's usual
Zakkri is the best 🫶🏼 #brother #babygirl
@angela.holm · 1.9M followers
This creator normally gets 386K views. This one got 5.2M. That gap — not the raw number — is what makes the format worth copying.
A mother is tired from being up all night with her baby. Her son offers to take the baby for 30 minutes so she can rest. The video shows the son taking care of his baby sister, including putting her in a bouncer, preparing a bottle, putting her in a baby carrier, and feeding her.
Open original ↗Likes 190KComments 2.3KShares 12K
Why it worked
This video works because it's heartwarming and relatable to parents. The innocence and helpfulness of the older brother create an emotional connection with the audience, leading to high engagement through likes and comments. The use of trending audio also boosts its discoverability.