×1“PSA: This unboxing may defy gravity. ☁️ The new #HUAWEIMatePad Air is so light, it belongs in the air. #NowIsYourMoment”
@huaweimobile · 4.1M followers
×1its author's usual
This creator normally gets 9.9M views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A person unboxes a Huawei MatePad Air tablet while skydiving, showcasing its lightness and features against a backdrop of clouds and sky.
Open original ↗11M
Views
0.4%
Engagement
85/100
Virality
Likes 48KComments 662Shares 1.2K
Why it worked
The extreme and visually stunning setting of skydiving creates a memorable and engaging way to highlight the product's lightweight design. The use of a trending audio track further boosts its discoverability and appeal on the platform.
unique and attention-grabbing visual conceptclear demonstration of product feature (lightness)high production valueeffective use of trending audio
product launchinnovationlifestyle
How to reproduce this format
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