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Tech TikTok video that did 1× its author's usual

A telephoto parallel moment on the new #HUAWEIPura90s Series! #NowIsYourMoment

@huaweimobile · 4.1M followers

×1its author's usual

This creator normally gets 9.9M views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.

The video features a person walking, accidentally dropping a phone box, and then showcasing the new Huawei Pura90s Pro Max phone with its zoom capabilities by filming another person from a distance. It highlights the phone's design and camera features through dynamic shots and a playful interaction.

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11M
Views
0.4%
Engagement
85/100
Virality

Likes 45KComments 334Shares 1.2K

Why it worked

The video uses a relatable 'oops' moment to introduce the product, immediately followed by a reveal and demonstration of its key feature (zoom camera). The upbeat trending audio makes it engaging and shareable, while the clear product shots and feature showcase appeal to potential buyers.

Engaging narrative hook with a relatable 'oops' moment.Clear demonstration of product features (camera zoom).Visually appealing product shots and diverse color options.Uses trending audio effectively to enhance engagement.Showcases the product in a lifestyle context.
Product ShowcaseTech ReviewLifestyle

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