×13“Salimos a la calle para poner a prueba a las personas, para saber cuánto saben sobre los autos eléctricos. Quienes respondan correctamente estas preguntas se llevarán un premio.”
@zurich_chile · 3.1K followers
This one got 6.6M. That gap — not the raw number — is what makes the format worth copying.
A female host from Zurich Insurance conducts a street interview quiz, asking passersby questions about electric cars. Correct answers lead to prizes and confetti effects.
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Why it worked
The street interview format is engaging because it's unscripted and features real people, creating relatable and often humorous interactions. The quiz element adds curiosity and a sense of reward, encouraging viewers to stay and see if people answer correctly. The confetti animation for correct answers provides a satisfying visual payoff. It also subtly promotes the brand's offering (electric car insurance) by educating the public on related topics.
How to reproduce this format
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