×2“Doing my makeup LIKE MY HATERS”
@nataliireynoldss · 8.5M followers
×2its author's usual
This creator normally gets 2.6M views. This one got 6.1M. That gap — not the raw number — is what makes the format worth copying.
A creator recreates a makeup look based on a hateful comment, transforming her appearance with a wig, makeup, and a red tracksuit, ultimately feeling confident and beautiful.
Open original ↗6.1M
Views
8.4%
Engagement
85/100
Virality
Likes 487KComments 23KShares 3.8K
Why it worked
The video leverages negativity and transforms it into a positive, engaging challenge. The 'haters' comment creates curiosity, and the transformation aspect is visually appealing and satisfying. The creator's positive attitude throughout the process makes the content relatable and entertaining.
Engaging narrative with a clear premiseVisual transformation keeps viewers hookedHumorous take on dealing with online negativityClear step-by-step recreation of the makeup look
makeup tutorialtransformationcomedyresponse to hate
How to reproduce this format
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