“Ember’s Viking row 🥁⚽️🇳🇴”
@yourdogsbestfriend · 1.5M followers
This creator normally gets 12K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
A dog wearing a Viking helmet with orange braids sits in front of a TV, seemingly mimicking the 'Viking row' celebration during a soccer match. The video cuts to the dog hitting a drum with its paw, then being held by its owner while still wearing the helmet, before returning to the drum-hitting action.
Open original ↗Likes 497KComments 2.7KShares 114K
Why it worked
The video works because it combines the cuteness of a dog in a costume with a popular cultural reference (the Viking row celebration and soccer). The dog's seemingly deliberate actions and the playful editing create a humorous and engaging piece of content. The use of a trending sound also boosts discoverability.