×14Food TikTok video that did 14× its author's usual
@redlobster #RedLobsterCrabfest Crabfest did not disappoint. 🦀🔥
@astronaut.bino · 1.4M followers
This creator normally gets 1.2M views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
A man visits Red Lobster to try their new Crabfest menu, featuring Mike's Hot Honey flavor. He enjoys the cheddar bay biscuits, a seafood boil with crab, shrimp, corn, potatoes, and sausage, and dips everything in butter and the leftover sauce.
Open original ↗Likes 345KComments 1.0KShares 14K
Why it worked
The video works because it showcases a popular restaurant's new menu item, creating curiosity and desire. The close-up shots of the food, especially the crab cracking and dipping, are visually appealing and trigger cravings. The creator's positive reactions and emphasis on the 'saucier the better' resonate with seafood lovers, encouraging engagement and sharing.
How to reproduce this format
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