×0“Nothing really makes me sad”
@brookemonk_ · 49M followers
This creator normally gets 15M views. This one got 6.6M. That gap — not the raw number — is what makes the format worth copying.
A woman initially claims nothing makes her sad, then reacts with deep sadness and covers her mouth after seeing a phone screen displaying text about Neymar crying after losing the World Cup.
Open original ↗Likes 409KComments 6.0KShares 5.8K
Why it worked
The video works by creating a relatable and humorous contrast between an initial stoic claim and a sudden, exaggerated emotional reaction to a specific, often widely felt, sad event. The use of a popular figure like Neymar makes the 'sad' trigger broadly understood, and the dramatic shift in expression is instantly engaging and shareable. The trending audio adds to its discoverability.