×64“Pot. Butter. Melt Butter. Keep going don't burn it.”
@cheff.omi · 189K followers
×64its author's usual
This creator normally gets 163K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
This video shows a step-by-step recipe for making Nutella-stuffed chocolate chip cookies, narrated by an aggressive, demanding voiceover that instructs the viewer on each action.
Open original ↗11M
Views
14.8%
Engagement
90/100
Virality
Likes 1.6MComments 9.0KShares 106K
Why it worked
The aggressive, demanding voiceover creates a humorous and engaging experience, contrasting with the typically calm nature of cooking videos. This unexpected element grabs attention and encourages viewers to watch until the end, share, and comment on the comedic delivery. The clear, step-by-step visual instructions also make the recipe easy to follow, adding practical value.
Unique and humorous voiceover creates strong engagement.Clear visual instructions make the recipe easy to follow.Fast pacing keeps viewers hooked.Relatable content (baking cookies) combined with an unexpected twist.
recipehumortutorial
How to reproduce this format
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