×112“What sound does a firework make?”
@espn · 60M followers
×112its author's usual
This creator normally gets 105K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A person asks various office workers what sound a firework makes. Each worker makes a different, humorous sound, which is then intercut with actual fireworks exploding.
Open original ↗12M
Views
10.2%
Engagement
90/100
Virality
Likes 1.2MComments 2.6KShares 275K
Why it worked
The humor comes from the unexpected and varied responses of different people to a simple question, combined with the visual of actual fireworks. It's relatable and lighthearted, encouraging shares and comments.
relatable office humorengaging questionvaried and funny responsesgood use of sound effects and b-roll
humoroffice lifeinteractive
How to reproduce this format
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