×463“AURA”
@fitness.350 · 484K followers
×463its author's usual
This creator normally gets 30K views. This one got 14M. That gap — not the raw number — is what makes the format worth copying.
This video showcases various individuals working out in a gym, with the word "AURA" superimposed on each person. The video implies that each person's "aura" is visible while they are exercising.
Open original ↗14M
Views
4.8%
Engagement
85/100
Virality
Likes 647KComments 6.8KShares 372K
Why it worked
The video works because it taps into the popular 'aura' trend, applying it to a relatable gym setting. The combination of a trending audio, visually appealing gym footage, and the intriguing 'aura' text creates curiosity and engagement. The quick cuts and diverse individuals make it dynamic and inclusive.
Utilizes a popular trend ('aura').Visually engaging with diverse gym activities.Fast-paced editing keeps viewers engaged.Relatable content for fitness enthusiasts.
fitness motivationgym lifestyletrending audio
How to reproduce this format
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