×3“Harry, congratulations. Have you got your voice back yet?”
@bbcsport · 4.4M followers
×3its author's usual
This one got 10M. That gap — not the raw number — is what makes the format worth copying.
A male athlete, Harry Kane, is interviewed and asked if he has his voice back. The video then cuts to a previous interview where his voice is hoarse and he struggles to speak, before cutting back to the current interview where he confirms his voice is back.
Open original ↗10M
Views
8.8%
Engagement
85/100
Virality
Likes 893KComments 1.8KShares 34K
Why it worked
The video works by creating a humorous contrast between two interviews, highlighting a relatable experience (losing one's voice) and the relief of its return. The use of a popular figure adds to its appeal. The quick cuts and on-screen text make it easily digestible and shareable.
clear contrast between 'before' and 'after'relatable situation (losing voice)humorous sound effecteffective use of on-screen text for clarity
humorrelatabilitysports highlights
How to reproduce this format
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