×8“It's Viking Row time!”
@fifaworldcup · 86M followers
This creator normally gets 4.8M views. This one got 40M. That gap — not the raw number — is what makes the format worth copying.
A soccer player in a red and white jersey with the number 9 on his back stands on a soccer field in a stadium, playing a drum with drumsticks. His teammates are seated behind him, and a large crowd fills the stadium stands. As he plays the drum, his teammates and the crowd cheer and participate in a 'Viking Row' celebration.
Open original ↗Likes 3.9MComments 24KShares 152K
Why it worked
The video works because it features a well-known athlete in a fun, unexpected role, combining music, sports, and a celebratory atmosphere. The 'Viking Row' is a recognizable and engaging group activity, fostering a sense of community and excitement that is highly shareable and entertaining.
How to reproduce this format
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