×5“Rock paper scissors shoot! Oh my god! Oh my god!”
@sistersisterzz · 3.2M followers
This creator normally gets 3.9M views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
Three women play rock-paper-scissors to decide who gets to eat a Korean corn dog. The person who loses has to give up their corn dog to the winner. This continues until only one person is left with a corn dog.
Open original ↗Likes 1.2MComments 3.2KShares 16K
Why it worked
The video is highly engaging due to the competitive nature of the rock-paper-scissors game combined with the anticipation of who gets to eat the delicious-looking Korean corn dogs. The escalating reactions and playful arguments between the participants create humor and keep viewers entertained. The use of a popular food item (Korean corn dogs) also broadens its appeal.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm