“You guys are loving #LeakIt but have you watched the music video 🫦”
@flolikethis · 1.3M followers
This creator normally gets 518K views. This one got 20M. That gap — not the raw number — is what makes the format worth copying.
Three women in revealing outfits dance energetically to a pop song in what appears to be an office setting with large windows. The video features close-ups of their faces and bodies, as well as wider shots of their synchronized choreography.
Open original ↗Likes 573KComments 2.9KShares 7.7K
Why it worked
The video works due to its high energy, visually appealing choreography, and the use of a catchy, trending audio. The quick cuts and close-ups maintain viewer engagement, while the confident and playful expressions of the dancers add to its entertainment value. The revealing outfits also contribute to its attention-grabbing nature.