×1“At the beginning of June, I put all 16 of these products on my June empties watchlist, which is like, my checklist for products that I want to get done by the end of the month. Let's see how many of those 16 got checked off the list.”
@aliciac.e · 38K followers
This creator normally gets 16K views. This one got 10K. That gap — not the raw number — is what makes the format worth copying.
A woman reviews her June empties checklist, showing which beauty products she finished and which she didn't. She holds up each product, sometimes showing a 'before' image of the product when it was fuller, and marks them as successful or failed on a numbered list.
Open original ↗Likes 1.3KComments 30Shares 8
Why it worked
The video works because it taps into the satisfying feeling of finishing products, a common goal in the beauty community. The checklist format creates anticipation and a clear progression, keeping viewers engaged to see the final tally. The creator's personal anecdotes and relatable struggles (like a lip balm that never ends) build a connection with the audience.
How to reproduce this format
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