“things I used to be INSECURE ABOUT in the bedroom before I became a baddie.”
@notburnttoasthehe · 5.4M followers
This creator normally gets 1.2M views. This one got 7.8M. That gap — not the raw number — is what makes the format worth copying.
A woman applies makeup while talking directly to the camera about insecurities she used to have, specifically related to intimacy and body image, before realizing they don't matter. She shares her thoughts on societal expectations and the importance of self-acceptance.
Open original ↗Likes 810KComments 1.3KShares 13K
Why it worked
The video works because it addresses common, relatable insecurities in a candid and empowering way. The creator's direct address and personal anecdotes build trust and connection with the audience. The makeup application acts as a secondary, engaging visual element, keeping viewers entertained while listening to the message. The 'hot take' on experienced partners adds a slightly controversial but thought-provoking element, encouraging discussion in the comments.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm