×3“My friend just found out her boyfriend was cheating, so she reported him to the IRS. I wish I was joking.”
@beccaxbloom · 6.1M followers
×3its author's usual
This creator normally gets 3.9M views. This one got 10M. That gap — not the raw number — is what makes the format worth copying.
A woman makes a candy jar for her friend whose boyfriend cheated on her and was reported to the IRS. She fills the jar with various candies, each with a symbolic meaning related to the breakup.
Open original ↗10M
Views
11.5%
Engagement
85/100
Virality
Likes 1.2MComments 1.9KShares 12K
Why it worked
The video combines a relatable, dramatic story (cheating boyfriend, IRS report) with a visually appealing and satisfying process (making a candy jar). The symbolic meaning of each candy adds humor and emotional resonance, making it highly shareable and engaging.
Engaging storytelling with a clear narrative arc.Humorous and relatable content.Visually appealing product assembly.Symbolic elements add depth and humor.
storytellingDIY/craftshumorfriendship
How to reproduce this format
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