“This? No. But this? Yes! Join our one-minute abs exercise. Let's go!”
@sassbodyfit · 320K followers
×178its author's usual
This creator normally gets 56K views. This one got 10M. That gap — not the raw number — is what makes the format worth copying.
Three shirtless men demonstrate a 1-minute ab workout routine outdoors. They perform various leg raises and crunches in sync, encouraging viewers to join their exercise.
Open original ↗10M
Views
4.7%
Engagement
85/100
Virality
Likes 477KComments 1.0KShares 24K
Why it worked
The video works because it features three fit individuals performing the exercises in unison, making it visually engaging and motivating. The clear, concise instructions and timed segments make it easy for viewers to follow along, appealing to those looking for quick and effective workouts. The 'this? no, but this? yes!' hook creates a curiosity gap and promises a solution.
clear demonstration of exercisesmotivational group dynamiceasy-to-follow instructionsengaging hook
fitness routineexercise tutorialmotivation
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