×14“Excuse me ma'am... Ma'am... Question for you.”
@theschoolofhardknocks · 7.3M followers
This creator normally gets 2.7M views. This one got 39M. That gap — not the raw number — is what makes the format worth copying.
A man in a blue traditional outfit approaches a woman in a patterned suit, asking her how she got rich. She shares her journey in private equity, emphasizing persistence and the potential of the informal economy in Africa, particularly Nigeria.
Open original ↗Likes 4.3MComments 20KShares 287K
Why it worked
The video works because it features an interview with a successful woman, offering valuable business and life advice. The initial interaction with security creates a curiosity gap, and the woman's insights on persistence, rejection, and investment opportunities in Africa are inspiring and educational. The 'School of Hard Knocks' branding reinforces the theme of real-world success.
How to reproduce this format
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