TikTok video breakdown
I finally caved and made the viral giant pipe cleaner lily flowers… 🌸🥹 Would you keep these forever or still choose real flowers? #pipecleanerflowers #pipecleanerlillies #lilyflowers #crafttok #diyflowers
We have not measured this creator's own baseline yet, so we cannot say whether 14M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman showcases bundles of colorful pipe cleaners, then with a quick transition, reveals them transformed into a vibrant bouquet of pipe cleaner lily flowers with butterflies.
Open original ↗14M
Views
22.2%
Engagement
90/100
Virality
Likes 3.0MComments 4.5KShares 106K
Why it worked
The video leverages a strong before-and-after transformation, satisfying viewer curiosity and showcasing a creative DIY project. The use of a trending audio adds to its discoverability and engagement.
Clear before-and-after transformationVisually appealing and colorful end productEngaging trending audioSimple yet effective editing for the reveal
DIY CraftsCreative TransformationsArt Projects
How to reproduce this format
More art hooks that worked
“Omg I love the way u render eyes! How I render eyes:”×3180 its author's norm
“Creating a giant painting of Times Square, New York 🌃 🔊Sound on to hear all the studio sounds 🎨”×2325 its author's norm
“It’s better without the music..”×1651 its author's norm
“Action! Watch the cables!”×1286 its author's normExplore more