Fitness TikTok video that did 26× its author's usual
what’s the weirdest thing you do to prep for an open water race? #openwaterswimming #swimmer #athlete #sports #openwater
@beccawmann · 28K followers
This creator normally gets 24K views. This one got 651K. That gap — not the raw number — is what makes the format worth copying.
The video showcases the unique and sometimes unusual preparation rituals of open water swimmers before a race, including applying Vaseline, taping caps, and last-minute strategy discussions.
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Why it worked
The video works because it offers an exclusive, behind-the-scenes look into the specific and often quirky preparations of elite athletes. This creates a sense of intrigue and relatability for anyone who has ever prepared for a competition, while also educating those unfamiliar with open water swimming. The fast pacing and clear voiceover keep viewers engaged.