×1256“Beginner makeup transformation — total glow up! ✨”
@ainie.kuang · 56K followers
×1256its author's usual
This creator normally gets 26K views. This one got 33M. That gap — not the raw number — is what makes the format worth copying.
A woman applies makeup to her face, showcasing a dramatic transformation with the help of a beauty filter that completely changes her appearance at the end of the video.
Open original ↗33M
Views
3.2%
Engagement
85/100
Virality
Likes 1.1MComments 12KShares 278K
Why it worked
The video works because it leverages the 'before and after' format, which is highly engaging and satisfying to watch. The extreme transformation, amplified by the beauty filter, creates a shocking and entertaining reveal that captures attention and encourages shares and comments. The fast-paced editing keeps viewers hooked, and the use of trending audio further boosts its discoverability.
Dramatic visual transformation keeps viewers engaged.Fast-paced editing maintains attention.Use of trending audio increases discoverability.Clear 'before and after' structure is satisfying.
beauty hacksmakeup tutorialstransformationentertainment
How to reproduce this format
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