×43“This is my dad's dealership. It's called Penitas Auto Sales because that's his last name.”
@theofficialpenitas · 153K followers
×43its author's usual
This creator normally gets 4.6K views. This one got 198K. That gap — not the raw number — is what makes the format worth copying.
A young woman gives a tour of her father's car dealership, showcasing the types of trucks they sell, the waiting area, snacks, and introducing her colleagues.
Open original ↗198K
Views
3.2%
Engagement
70/100
Virality
Likes 5.9KComments 500Shares 141
Why it worked
The video works because it offers a personal, behind-the-scenes look at a family business, building trust and relatability with potential customers. The casual, conversational tone makes the dealership feel approachable. The use of a popular audio trend also boosts discoverability.
Personal and authentic toneClear introduction of the business and its offeringsShowcases different aspects of the dealershipUses trending audio for engagement
Behind the ScenesBusiness IntroductionMeet the Team
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's normExplore more
@theofficialpenitas full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views