“wait till they find out swim caps aren't meant to keep your hair dry”
@lizzie_liu · 31K followers
×237its author's usual
This creator normally gets 7.0K views. This one got 1.7M. That gap — not the raw number — is what makes the format worth copying.
A woman in a swimming pool, wearing a swim cap and goggles, reveals that swim caps are not meant to keep hair completely dry. She removes her cap to show her wet hair, then swims away.
Open original ↗1.7M
Views
2.4%
Engagement
75/100
Virality
Likes 39KComments 291Shares 6.2K
Why it worked
The video addresses a common misconception, creating a 'reveal' moment that engages viewers. The trending audio adds to its shareability, and the relatable topic within the swimming community encourages comments and discussion.
Addresses a common question directlyUses trending audio effectivelyClear visual demonstration of the pointRelatable to the target audience
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