Art TikTok video that did 1× its author's usual
SO CUTE 😊 #DIY #craft Bloom beverages are 25% off for Prime Day!! @Bloom Nutrition #BloomPartner
@serenaneel · 12M followers
This creator normally gets 8.7M views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
A woman creates custom clay charms for her purse, baking them and then painting them with vibrant colors. She attaches them to a chain and then to her bag, showcasing the final personalized accessory.
Open original ↗Likes 446KComments 1.6KShares 2.6K
Why it worked
The video works because it's a creative DIY project that transforms a simple item into a personalized accessory. The step-by-step process is engaging, and the vibrant end result is visually appealing. The creator's enthusiasm and the relatable nature of crafting make it highly shareable.