×68“⭐️GRWM⭐️ (to not go to the Ariana Grande concert)”
@glambby_ · 837K followers
×68its author's usual
This creator normally gets 115K views. This one got 7.8M. That gap — not the raw number — is what makes the format worth copying.
A creator applies a full face of makeup, starting with an unusual contouring technique using dots and lines, then blending it out to reveal a polished, glamorous look. The video is set to a trending audio track.
Open original ↗7.8M
Views
1.8%
Engagement
85/100
Virality
Likes 139KComments 1.2KShares 6.0K
Why it worked
The initial unusual application of makeup creates a strong curiosity gap, making viewers want to see the final result. The trending audio and fast-paced editing keep viewers engaged, while the satisfying blending process provides a visual payoff.
Strong visual hook with unconventional makeup application.Clear demonstration of product application and blending.Satisfying transformation from initial application to final look.Use of trending audio enhances engagement.
makeup tutorialbeauty routineproduct demonstration
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×22977 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's normExplore more