×142Real Estate TikTok video that did 142× its author's usual
CLOSING GIFTS‼️ what did your realtor get you⁉️ A lot of realtors don’t make this a priority for their clients and it baffles me. #firsttimehomebuyer #closing #homeowner #homebuyers #househunting
@natewelling_realestate · 4.4K followers
This creator normally gets 3.3K views. This one got 470K. That gap — not the raw number — is what makes the format worth copying.
A realtor explains that he lets his first-time home buyers choose their own closing gift. He then goes to Home Depot to purchase a gift card, which the buyers requested, and places it on the kitchen counter of their new home along with the house keys.
Open original ↗Likes 21KComments 632Shares 181
Why it worked
This video works because it showcases a unique and thoughtful approach to client appreciation in real estate, which builds trust and rapport. The 'behind-the-scenes' aspect of the realtor going to buy the gift adds a personal touch, making the content relatable and engaging for potential clients. It also subtly promotes his service as going above and beyond.
How to reproduce this format
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