×1“Every once in a blue moon, I remember that I can actually DIY pretty much anything.”
@notbrookemonk · 13M followers
This creator normally gets 754K views. This one got 690K. That gap — not the raw number — is what makes the format worth copying.
A young woman shares her experience of doing a DIY lash lift and brow lamination at home using kits she bought online. She shows the results, expressing surprise and satisfaction with how good her eyebrows and eyelashes look without makeup.
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Why it worked
The video works because it taps into the desire for affordable beauty solutions and the satisfaction of DIY projects. The creator's genuine surprise and positive reaction make the results feel authentic and attainable for viewers. The 'no makeup' reveal emphasizes the transformative power of the kits, making them highly appealing.