×3“The funniest comment right now on my main has to be all the little boys commenting a picture of me without makeup next to Sam and being like, "Never forget!"”
@notbrookemonk · 13M followers
This creator normally gets 754K views. This one got 2.4M. That gap — not the raw number — is what makes the format worth copying.
A woman with makeup on her face and long brown hair addresses online comments about a picture of her without makeup, expressing frustration and confusion about why it's considered such a big deal when she frequently posts without makeup.
Open original ↗Likes 257KComments 3.1KShares 1.9K
Why it worked
The video works because it directly addresses online hate, which is a relatable experience for many, especially creators. The creator's genuine frustration and sarcasm make the content engaging and authentic, drawing viewers in through emotional connection and a sense of shared experience against online negativity. The dramatic facial expressions and close-up framing enhance the emotional impact.