×0“I take think pieces and like tea on public figures and celebrities very, very much so with a grain of salt. Like, I almost never believe them.”
@notbrookemonk · 13M followers
This creator normally gets 754K views. This one got 330K. That gap — not the raw number — is what makes the format worth copying.
A young woman shares her skepticism about celebrity gossip and 'think pieces' because of how often she encounters false information about herself, implying that if it happens to her, it must happen to others too.
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Why it worked
The creator shares a relatable experience of being mischaracterized online, which resonates with viewers who have also felt misunderstood or seen false narratives spread. Her direct, conversational style creates a sense of intimacy and authenticity, making the content feel like a personal chat with a friend. The 'if it happens to me, it happens to them' logic is a compelling argument that encourages agreement and engagement.