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TikTokTalking head

“Oh my gosh, does anyone know how to stop this?”

@notbrookemonk · 13M followers

×1its author's usual

This creator normally gets 754K views. This one got 754K. That gap — not the raw number — is what makes the format worth copying.

A young woman expresses her frustration about getting deodorant stains on her clothes, especially when filming videos, and asks for advice on how to prevent them.

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754K
Views
10.5%
Engagement
80/100
Virality

Likes 78KComments 782Shares 214

Why it worked

The video works because it addresses a common, relatable problem that many people experience, creating a sense of shared frustration and inviting engagement through comments for solutions. The creator's expressive delivery and direct appeal for help make the content authentic and personable.

Relatable problemEngaging and expressive deliveryDirect call to action for adviceAuthentic and unpolished feel
problem/solutionrelatabilitypersonal experience

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