“2016...”
@lenkalul · 4.3M followers
×3its author's usual
This creator normally gets 2.3M views. This one got 6.4M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates two different lip makeup styles, one labeled "2016" and the other "...vs 2026," using lip liner and lip gloss to create each look.
Open original ↗6.4M
Views
1.3%
Engagement
80/100
Virality
Likes 85KComments 247Shares 1.4K
Why it worked
The video taps into nostalgia and current trends by comparing a past beauty look with a projected future one. The clear visual transformation and product demonstration make it engaging for beauty enthusiasts, while the trending audio and on-screen text enhance shareability.
Clear visual comparison of two distinct looks.Effective use of trending audio.Direct product demonstration.Engaging on-screen text for context.
beauty trendsmakeup tutorialsproduct demonstration
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