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TikTokBeautyProblem → solution

“2016...”

@lenkalul · 4.3M followers

×3its author's usual

This creator normally gets 2.3M views. This one got 6.4M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates two different lip makeup styles, one labeled "2016" and the other "...vs 2026," using lip liner and lip gloss to create each look.

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6.4M
Views
1.3%
Engagement
80/100
Virality

Likes 85KComments 247Shares 1.4K

Why it worked

The video taps into nostalgia and current trends by comparing a past beauty look with a projected future one. The clear visual transformation and product demonstration make it engaging for beauty enthusiasts, while the trending audio and on-screen text enhance shareability.

Clear visual comparison of two distinct looks.Effective use of trending audio.Direct product demonstration.Engaging on-screen text for context.
beauty trendsmakeup tutorialsproduct demonstration

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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