×51“So you're spending hundreds of dollars on skincare and your makeup still looks like this? Who said that?”
@itsbabykelz · 979K followers
This creator normally gets 971K views. This one got 50M. That gap — not the raw number — is what makes the format worth copying.
A creator demonstrates her two-step drugstore skincare routine using L'Oréal Paris Collagen serum and moisturizer to achieve a 'glass skin' look, emphasizing that expensive products aren't necessary for good skin prep before makeup.
Open original ↗Likes 330KComments 1.2KShares 9.0K
Why it worked
The video uses a strong hook by challenging a common belief (expensive skincare is necessary) and then provides an affordable, easy-to-follow solution. The before-and-after effect (skin prep vs. full makeup) visually reinforces the product's effectiveness, while the creator's engaging personality and clear explanation build trust and make the content entertaining and educational.
How to reproduce this format
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