×1“The unicorn makes it taste better 🦄🍫”
@serenaneel · 12M followers
This creator normally gets 8.7M views. This one got 8.6M. That gap — not the raw number — is what makes the format worth copying.
A woman makes tiramisu from scratch, adding her own twist by using cream cheese instead of mascarpone. She then uses a Cricut machine to cut out unicorn and star stencils, which she places on top of the tiramisu before dusting with cocoa powder to create a decorative design.
Open original ↗Likes 447KComments 1.8KShares 3.4K
Why it worked
The video combines a popular dessert recipe with a creative DIY element, appealing to both foodies and craft enthusiasts. The creator's enthusiastic and slightly chaotic approach makes the content relatable and entertaining. The reveal of the unicorn design at the end provides a satisfying payoff, encouraging viewers to watch until the end.
How to reproduce this format
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