×1Vlog TikTok video that did 1× its author's usual
I was so proud of how this one came together, props to the stunts team. And shoutout to the best iced coffee we had on set! #behindthescenes @NESCAFÉ #NescaféICEDHacks
@zachking · 87M followers
This creator normally gets 8.9M views. This one got 9.3M. That gap — not the raw number — is what makes the format worth copying.
The video shows a split screen with a 'behind the scenes' view on top and the final edited shot on the bottom. A man is playing a racing game, goes for a 'pit stop' to draw on a whiteboard, then makes an iced coffee, and finally a car crashes through the wall.
Open original ↗Likes 491KComments 2.0KShares 3.6K
Why it worked
The video works because it combines humor with the intrigue of 'how it's made'. The quick cuts and unexpected visual effects, revealed through the behind-the-scenes perspective, create a highly engaging and shareable piece of content. The 'magic trick' aspect keeps viewers watching to see the reveal.
How to reproduce this format
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