×20“Did you know that just 16 hours after Oliver Tree's death four volunteered to help with the preparations for his funeral?”
@klemash.huelse · 29K followers
This creator normally gets 6.8K views. This one got 139K. That gap — not the raw number — is what makes the format worth copying.
The video features a person dressed as Oliver Tree, portraying his 'death' and the subsequent support from four 'friends' (also played by the same person or lookalikes dressed as Melanie Martinez, Aaron Oliver, KSI, and Oliver Tree's mentor). It highlights how these individuals offered financial and emotional support, culminating in a tribute album.
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Why it worked
The video works due to its comedic portrayal of a fictional death and the exaggerated, yet heartfelt, responses from 'celebrity friends.' The use of a recognizable character (Oliver Tree) and other 'celebrity' personas creates an engaging narrative. The rapid cuts and on-screen text keep viewers engaged, while the underlying message of loyalty and support resonates emotionally.
How to reproduce this format
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