×2“We're officially halfway through June, so let's do a June product empties watchlist update.”
@aliciac.e · 38K followers
This creator normally gets 16K views. This one got 34K. That gap — not the raw number — is what makes the format worth copying.
A woman sits on the floor in front of a bed, holding a white basket filled with various beauty products. She reviews the products she has finished in June and those she still aims to finish by the end of the month, providing commentary on each item.
Open original ↗Likes 4.5KComments 54Shares 22
Why it worked
The video works because it taps into the popular 'empties' and 'project pan' trends within the beauty community. Viewers enjoy seeing products being used up and appreciate honest reviews. The creator's personal goal-setting (finishing 10 products) adds a relatable challenge, and her conversational style fosters connection. The visual display of finished and remaining products provides clear progress updates.
How to reproduce this format
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