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“Welcome to soup so good it can cure any sickness.”

@jujumaoo · 4.6M followers

×6its author's usual

This creator normally gets 1.1M views. This one got 10.0M. That gap — not the raw number — is what makes the format worth copying.

A chef prepares a seafood boil chowder from scratch, showcasing each ingredient and cooking step with satisfying ASMR sounds and quick cuts. The video concludes with the chef tasting the finished dish.

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10.0M
Views
14.6%
Engagement
90/100
Virality

Likes 1.4MComments 8.8KShares 95K

Why it worked

The video combines satisfying ASMR sounds with quick, visually appealing cuts of food preparation, making it highly engaging. The clear, step-by-step process and the promise of a delicious, 'sickness-curing' soup create a strong desire to watch and replicate the recipe. The use of text overlays for ingredients makes it easy to follow along.

Excellent ASMR audio enhances the sensory experience.Clear, concise text overlays for ingredients make the recipe easy to follow.Fast-paced editing keeps viewers engaged.Visually appealing presentation of food and cooking process.
recipescooking tutorialscomfort foodASMR

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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