“Okay, on my main account, if you see this, I didn't post this.”
@notbrookemonk · 13M followers
This creator normally gets 754K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A young woman directly addresses the camera, expressing frustration and confusion about her main TikTok account being 'broken'. She explains that posts she didn't create are appearing on her profile, including polls telling people to follow other accounts, and she can't delete them. She believes it's an app bug or hack affecting multiple creators.
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Why it worked
The video works because it taps into a common creator fear: account issues or hacking. The creator's genuine frustration and direct address create a sense of urgency and relatability, prompting viewers to engage by checking their own accounts or offering solutions. The 'mystery' of the broken account also creates a curiosity gap.
How to reproduce this format
More comedy hooks that worked
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