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“Okay, it's Monday morning. So let's make some cookies.”

@jeshastevens · 3.3M followers

×1its author's usual

This creator normally gets 14M views. This one got 9.4M. That gap — not the raw number — is what makes the format worth copying.

A woman bakes giant sourdough cookies with sprinkles, frosts them, and turns them into sandwich cookies using avocado oil shortening for the frosting. She highlights the gut-healthy aspect of sourdough.

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9.4M
Views
7.8%
Engagement
85/100
Virality

Likes 725KComments 4.5KShares 20K

Why it worked

The video is visually appealing with bright colors and a cheerful creator. The use of a trending audio combined with a satisfying baking process and the unique 'gut-healthy' sourdough cookie angle makes it shareable. The product integration is seamless and relevant to the recipe.

Engaging and cheerful creatorVisually appealing food with bright colorsClear demonstration of the baking processSeamless product integrationCatchy trending audio
recipebakinghealthy eatingproduct review

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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