×194“International tourists attending the #FIFAWorldCup are experiencing culture shock as they travel through the U.S.”
@nbcnews · 12M followers
×194its author's usual
This creator normally gets 59K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
The video shows foreign soccer fans experiencing culture shock in the US, including being overwhelmed by the size of Costco and celebrating a win in a bar with an 'All-American sing-along'.
Open original ↗12M
Views
12.4%
Engagement
85/100
Virality
Likes 1.4MComments 6.3KShares 24K
Why it worked
It taps into relatable experiences of culture shock and national pride, using a trending event (World Cup) to showcase diverse reactions and celebrations, making it highly shareable and engaging.
relatable cultural observationsengaging crowd reactionstimely content around a major event
culture shocktravel experiencessports fandom
How to reproduce this format
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