×3“focus on the lips or focus on the eyes?💋”
@lenkalul · 4.3M followers
×3its author's usual
This creator normally gets 2.3M views. This one got 6.4M. That gap — not the raw number — is what makes the format worth copying.
A woman presents a choice between focusing on lips or eyes for makeup. After choosing eyes, she demonstrates a detailed eye makeup tutorial, creating a dramatic winged eyeliner and smoky shadow look.
Open original ↗6.4M
Views
13.1%
Engagement
85/100
Virality
Likes 841KComments 791Shares 28K
Why it worked
The interactive hook immediately engages viewers by asking them to make a choice, creating a sense of participation. The quick cuts and detailed close-ups of the makeup application, combined with a trending audio, make the tutorial visually appealing and easy to follow, catering to beauty enthusiasts looking for inspiration or specific techniques.
Interactive hook engages viewers immediatelyClear, step-by-step demonstration of a makeup lookUses trending audio effectivelyVisually appealing close-ups of product application
makeup tutorialsbeauty challengesproduct demonstrations
How to reproduce this format
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