×1“These are cuter anyways 💅🫐”
@serenaneel · 12M followers
×1its author's usual
This creator normally gets 8.7M views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
The video shows a close-up of hands applying a blueberry-colored gel nail polish, emphasizing the DIY aspect of achieving salon-quality nails at home.
Open original ↗11M
Views
15.9%
Engagement
85/100
Virality
Likes 1.7MComments 3.7KShares 5.7K
Why it worked
The video works by tapping into the desire for affordable, accessible beauty solutions. The 'DIY' aspect combined with the visually appealing result creates a strong aspirational yet achievable goal for viewers. The use of a trending aesthetic (blueberry nails) also contributes to its shareability and relevance.
Clear demonstration of a desired outcome.Relatable and aspirational content (DIY beauty).Visually appealing product and result.
DIY beautyproduct demonstrationbeauty hacks
How to reproduce this format
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