×1“In the past year, I have run not one, but two world major marathons. And while it was so exciting to cross those finish lines, it was even better knowing I did it without getting injured.”
@brookemonk_ · 49M followers
This creator normally gets 15M views. This one got 7.4M. That gap — not the raw number — is what makes the format worth copying.
A woman who has run two world major marathons shares her top three tips for preventing injuries as a long-distance runner. She covers stretching, using proper insoles, and taking rest days.
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Why it worked
The video works because it offers practical, actionable advice from an experienced individual, building trust and authority. The 'story open' hook immediately establishes credibility and creates a curiosity gap by promising injury prevention tips from someone who has successfully completed major marathons. The clear, numbered listicle format makes the information easy to digest and remember, while the visual demonstrations for each tip enhance understanding and engagement. The use of a product demonstration (insoles) seamlessly integrates a sponsored message without disrupting the educational value, making it feel authentic and helpful rather than overtly promotional. The emphasis on self-care and recovery (rest days) resonates with a broad audience, promoting a balanced approach to fitness.