×500“Before”
@ganduthok · 1.5K followers
This creator normally gets 22K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
The video shows a person with bleached hair and blue star patterns getting a haircut. The 'before' shot shows the star patterns being applied, and the 'after' shot reveals the hair has been shaved down to a very short buzz cut, effectively removing the star patterns.
Open original ↗Likes 614KComments 7.6KShares 115K
Why it worked
The video works due to the element of surprise and the relatable 'fail' aspect, which often generates engagement through comments and shares. The 'before and after' format is inherently engaging, and the dramatic change, coupled with the humorous context, makes it highly shareable. The use of trending audio also boosts discoverability.
How to reproduce this format
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