×2“GRWM WAS SUPPOSED TO BE MY WEDDING DAY”
@sophiammunoz · 295K followers
This creator normally gets 100K views. This one got 233K. That gap — not the raw number — is what makes the format worth copying.
A woman shares her emotional 'Get Ready With Me' (GRWM) routine on what was supposed to be her wedding day, discussing her healing journey after her engagement ended and how she's coping with the day.
Open original ↗Likes 23KComments 77Shares 150
Why it worked
The video works because it's highly vulnerable and relatable, especially for those who have experienced heartbreak or unexpected life changes. The GRWM format provides a comforting, intimate setting for sharing personal struggles, fostering a strong emotional connection with the audience. The on-screen text immediately grabs attention with a bold, emotional statement, creating a curiosity gap. The creator's genuine emotion and open sharing of her healing process, combined with practical coping strategies, resonates deeply and encourages engagement through shared experiences and support.
How to reproduce this format
More vlog hooks that worked
“Strong people are sick & tored of having to be strong! ❤️🩹 #strong”×15319 its author's norm
Instagram breakdown×2561 its author's norm
“Euphoric.”×1647 its author's norm
TikTok breakdown×1169 its author's norm