TikTokProblem → solution
“GRWM for my cousin's wedding”
@connorpatrick12 · 2.6M followers
×10its author's usual
This creator normally gets 586K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
A man with a mustache and messy hair transforms his look for a cousin's wedding by styling his hair and shaving his beard, leaving only the mustache and sideburns. He then puts on a suit.
Open original ↗5.8M
Views
5.1%
Engagement
85/100
Virality
Likes 296KComments 1.2KShares 6.3K
Why it worked
The video uses a popular 'Get Ready With Me' format combined with a dramatic before-and-after transformation, which is highly engaging. The use of trending audio and quick cuts keeps viewers entertained and curious about the final look. The relatable event (a wedding) adds a personal touch.
Clear before-and-after contrastEngaging editing with quick cutsRelatable scenario (getting ready for an event)Good use of trending audio
Grooming routinesBefore & After transformationsPersonal style
How to reproduce this format
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