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“GRWM for my cousin's wedding”

@connorpatrick12 · 2.6M followers

×10its author's usual

This creator normally gets 586K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.

A man with a mustache and messy hair transforms his look for a cousin's wedding by styling his hair and shaving his beard, leaving only the mustache and sideburns. He then puts on a suit.

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5.8M
Views
5.1%
Engagement
85/100
Virality

Likes 296KComments 1.2KShares 6.3K

Why it worked

The video uses a popular 'Get Ready With Me' format combined with a dramatic before-and-after transformation, which is highly engaging. The use of trending audio and quick cuts keeps viewers entertained and curious about the final look. The relatable event (a wedding) adds a personal touch.

Clear before-and-after contrastEngaging editing with quick cutsRelatable scenario (getting ready for an event)Good use of trending audio
Grooming routinesBefore & After transformationsPersonal style

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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