×44“My thick hair girls will know exactly where my genes are from 😎”
@devlola · 612K followers
This creator normally gets 214K views. This one got 8.7M. That gap — not the raw number — is what makes the format worth copying.
The video showcases two different women, each demonstrating their hair's thickness and volume by shaking it. The first woman's hair is described as 'Russian genes' and appears voluminous, while the second woman's hair is shown after removing a hair tie, revealing its natural thickness and bounce.
Open original ↗Likes 194KComments 1.4KShares 6.1K
Why it worked
The video works because it uses a relatable 'genes' comparison, tapping into cultural identity and pride. The visual demonstration of hair volume and bounce is satisfying and aspirational, encouraging viewers to engage by comparing their own hair or discussing hair types in the comments. The use of a trending audio also boosts discoverability.
How to reproduce this format
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