×0Music TikTok video that did 0× its author's usual
@livbedumb · 27M followers
×0its author's usual
This creator normally gets 12M views. This one got 5.1M. That gap — not the raw number — is what makes the format worth copying.
A group of friends is led by one person who asks if they like surprises. They walk through a backstage area at night, revealing a large banner for 'Primavera Sound', indicating they are at a music festival.
Open original ↗5.1M
Views
22.0%
Engagement
75/100
Virality
Likes 1.1MComments 4.0KShares 16K
Why it worked
The video creates a sense of anticipation and excitement through the 'surprise' element, culminating in a reveal that is likely a highly desirable experience for the target audience. The handheld, casual style makes it feel authentic and relatable, drawing viewers into the experience as if they are part of the group.
Effective use of curiosity to engage viewersRelatable and authentic feelClear and exciting reveal
ExperiencesSurprisesFriendship
How to reproduce this format
More music hooks that worked
“pranking my sister”×17914 its author's norm
“fits like a glove
🎶 😌”×3352 its author's norm
“What you finna do 'cause this gon' make the news gotta make your move.”×3161 its author's norm
TikTok breakdown×2672 its author's normExplore more